eCellar allowed us to grow our business without increasing our overhead by streamlining the work flow of order entry, compliance, fulfillment, and campaign management.

There is one very important fact to point out: eCellar works in our Mac-only environment not only in the office but also allowing us the flexibility to work remotely.

eCellar has brought our customers closer to us than ever before whether we are in the winery or visiting family 5,000 miles away.

Florencia Palmaz
Dir of Sales and Marketing
Palmaz Vineyards

WE INNOVATE TO HELP YOU INNOVATE. Since our inception twelve years ago, we've driven our evolution by listening. Our clients are particular about how their wine business and branding practices interact with our services. And we've always wrapped our creative vision around that.

We have quietly grown by word-of-mouth for the following reasons:

  1. Our clients have already been to The Party: they already went with solutions that didn’t work. Because of this experience (and maturity), they know they want eCellar when they see it.
  2. Our clients always need more than one thing: the more needs they have, the more complex the solution needs to be. We custom tailor an eCellar solution for every client that is easy to use.
  3. Our clients want to sell wine the way they want to: many of our clients have remote staff and/or consultants and having them on the same page (and accessing the same customers, orders, and product information) via eCellar is easy to do.
  4. Our clients want to sell wine more profitably: Whether our clients sell scarce wine via allocation, or in a general store offering (or both), eCellar helps our clients become more profitable.
  5. Our clients want someone experienced who will work with them: managing direct sales of wine can be difficult. Our staff consists of problem solvers (not sales people), and we work together to help solve our client's direct sales problems.
  6. Our clients believe eCellar is the best platform out there: If they don’t love eCellar, we strive every day to enhance it so they do. Because of client feedback over the years, eCellar is what it is today.

Other advantages of deciding to work with Missing Link Networks, Inc. include:

  • We provide a single-vendor solution, which will save you time and money managing only one database of products, customers, and orders for each brand
  • We’re in our 12th year in business (since 1997)
  • We serve only the wine industry with just under 100 clients
  • We are a local company to wineries in Napa/Sonoma, CA with in-house development and support staff
  • We own and operate our own server infrastructure, housed locally at Sonic.net in Santa Rosa, CA.

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