With eCellar it is great to use one program to integrate sales from our tasting rooms, all wine clubs, our web site on-line store, and inventory all into one. As our Wine Club Manager, it has definitely made my life easier!— Kenny Werle, Wine Club Manager, Flora Springs Winery
Flora Springs uses eCellar to maximize sales synergy between their Wine Club and multiple Tasting Rooms
Founded in 1978 on the foundation of a rediscovered Napa Valley ghost winery, Flora Springs is steeped in wine country history and a leading the way towards the Valley's future as a contemporary destination. Offering visitors the opportunity to experience the traditional vineyard tour at The Estate nestled at the base of the Mayacamas Mountains or a look at the new hip and social Napa Valley at their bustling tasting center, The Room, on Highway 29 in St. Helena; Flora Springs relies on eCellar software to bring all their direct business together.
eCellar single-central database supports powerful customer relationship management
As a family owned and operated winery, relationships are at the core of everything Flora Springs does. Visitors to either Flora Springs location quickly sense the passion and want to be part of it - Wine Club memberships are a fast growing segment of Flora's overall business. Finding a way to ensure tasting room point-of-sale worked seamlessly with Wine Club software was essential for Flora Springs. An eCellar client since 2006, Flora has been instrumental in helping Missing Link Networks refine and enhance eCellar so that today, every feature built into eCellar POS and Wine Club Manager are designed to ensure busy tasting rooms can easily ring up sales, enroll wine club members and establish long term productive relationships with customers.
Wine Club enrollments are fast and easy
eCellar Point-of-Sale is responsive to all tasting room environments. From the slow paced, one-on-one salon tasting where complete customer data can be easily captured and entered into the system at the time of the sale, to the fast-paced, high-energy tasting bar where the ability to quickly transact the sale is critical, eCellar POS makes it happen. And with eCellar, staff can easily see which customers are Club Members and how long they've been active. Club discounts automatically trigger against current POS transactions. New members can be enrolled right from the Register with no duplicate customer information to collect or repetitive steps for the guest.
For wineries looking to leverage their tasting room traffic into long-term Wine Club sales, eCellar Estate is the smart choice. Built around a powerful point-of-sale system that makes signing up new members in the tasting room a snap, eCellar Estate offers a complete direct-to-consumer sales solution. Click or call to schedule a demo today to learn how eCellar Estate can work for you.
Flora Springs keeps their 2000+ (and growing) wine club members active with compelling features and a variety of options. From unique member benefits including providing members with their own Napa Valley concierge to offering an impressive list of wine choices, Flora Springs' Wine Club is a model for success. Managing a complex club requires the right software and Flora Springs uses eCellar's powerful tools to simplify building tiers and shipments, and to stay on top of member data and payments.