eCellar is accessible to small vintners so we can start out right from the get-go. Excel® works great for a lot of things but it wasn’t designed to transact and manage wine sales!— Peter Figge, Figge Cellars
Figge Cellars uses eCellar Pro to expand their wine business from the Central Coast to the East Coast
In 2004, when rising-star Monterey winemaker and winegrower, Peter Figge, decided to follow his passion and make wine his own way under his name sake label, Figge Cellars, he did what most owner/vintners fail to do - he put as much thought into how he would SELL his wine as he did into making it. After years working in production for some of the world's largest and most successful wine brands, Peter understood that wine doesn't sell itself. It would take hard work on his part to cultivate and nurture his growing customer mailing list and he needed a software solution that would support his efforts.
Start out right
Peter attributes much of the business success of his exceptional vineyard-designated Monterey Figge Pinot Noir to "starting out right from the get-go" with a robust database driven sales system rather than simply loading customer names into a spreadsheet. "Excel works great for a lot of things but it wasn't designed to transact and manage wine sales!" Heeding the advice of a friend and fellow winemaker, Peter looked for a system that could not only track customer information but also orders - all in one place. And like most winemakers marketing their own brands, Peter Figge wears a lot of hats himself so Figge Cellars needs a system that is easy to use and accessible anywhere, anytime. As web-based single-central database system, eCellar Pro fits the bill, allowing Peter to enter orders, pull reports, and update customer information from his desk in the production area at the winery or from a hotel room after a sales call in Miami.
If you are a small wine brand but think big, start out the right way, right from the start and schedule a demo today to see how our powerful yet easy-to-use system, eCellar Pro, can help.
Completely integrated and infinitely scalable
Built specifically for the wine industry to sell and track order across all transaction points, eCellar, is completely integrated and infinitely scalable. Peter appreciates the fact that eCellar Pro is modular so he can purchase and use just the modules he needs - making this powerful software accessible even to small brands. eCellar Pro is the same software running on the same platform as eCellar Estate - small wineries simply pay a small initial investment plus a nominal percentage of sales rather than paying higher licensing fees. As Figge Cellars grows over time and it requires additional functionality, Peter can add eCellar modules. eCellar Pro was designed with vintners like Peter Figge in mind and it is our pleasure to work closely with our small winery clients like Figge Cellars to help them achieve their goals and watch their wine sales increase.