The ability to manage each of our estates' consumer direct sales collectively, from one central system allows us to leverage our customer relationships and increase sales.— Lora McCarthy, Huneeus Vintners, Quintessa
Huneeus Vintners uses eCellar Enterprise to manage their Direct-to-Consumer sales across multiple brands
When we first began working with Huneeus Vintners in 2005, we were brought in to provide point-of-sale and eCommerce support for their flagship Rutherford estate, Quintessa. This extraordinary wine, a true "first growth" of Napa Valley, had an established mailing list and welcomed consumers to its Rutherford tasting room by invitation. eCellar Estate Allocation software helped Huneeus Vintners efficiently market Quintessa to their exclusive mailing list while eCellar Online General Store and POS supported continued expansion of their customer database and sales to selective high-end consumers.
eCellar Enterprise grows with your company
But Quintessa was just the beginning. For the next five years, Huneeus Vintners broadened their footprint through growth and acquisitions and now boasts one of the wine industry's premier luxury portfolios including Flowers, Faust, Illumination and The Prisoner. Huneeus Vintners needed a software solution that would allow them to manage concurrent allocation offerings across all brands and support multiple winery tasting rooms and distinct public websites. eCellar Enterprise was the answer.
Are you looking for a solution that brings your various disparate brand offerings into focus in one software solution? Schedule a demo today to see if eCellar Enterprise is the right solution for your wine company.
Manage it all from one central database
Working closely with our customers, eCellar Enterprise has been developed to leverage the power of eCellar's single-central database. eCellar Enterprise collects and tracks customer and order data across ALL transaction points for every brand in a complex portfolio like Huneeus Vintners and allows that data to be viewed and measured collectively or dissected and analyzed at the individual brand level.
Huneeus Vintners can now have unique and separate consumer sales initiatives running concurrently for multiple brands all managed centrally from the eCellar Administration Panel. For example a Faust online release allocation can launch at the same time the Prisoner website general store order is processing an order and the Quintessa tasting room staff is ringing up a sale. And all transactional data will land in the central order database – ready for easy tracking analysis by the Huneeus Vintners management team. Campaign emails, shipping notifications, account updates all can be targeted by customer and brand with ease.
No other software system on the market provides this level of seamless integration across multiple winery sites while maintaining distinct brand integrity.