Wine is not your average add-to-shopping-cart product and the online purchase experience should reflect that... it requires an intelligent, customized commerce system like eCellar.— Christian Gaston Palmaz, Palmaz Vineyards
Palmaz Vineyards uses eCellar Allocation and Online store to simplify the order process for their customers
With expansive caves carved into the rock of Mount George, Palmaz Vineyards built their winery on the very site that Henry Hagen, one of Napa Valley's pioneer winemakers chose for Cedar Knoll Vineyard and Winery back in 1881. Today, Palmaz produces highly sought after wines in their elegant and flawlessly engineered winery. While staying true to the rich tradition of hand-craft winemaking from Hagen's time, Palmaz Vineyards is building their successful wine business by leveraging today's innovative sales and eCommerce technology available through eCellar.
Truly a family affair, sales operation falls under the leadership of a new generation of Palmaz family members. Florencia and Christian Gaston Palmaz make a formidable brother-sister team who, working together with Christian's wife Jessica, has developed a strong consumer following for Palmaz wines that frequently sell out early in the release cycle. When Palmaz was ready to automate their allocation process and improve the online purchase experience for their collectors, they turned to Missing Link Networks.
eCellar's Allocation Manager simplifies selling allocated wines
Palmaz Vineyards explored other options but soon realized eCellar’s Allocation system with its simplified online acceptance and store component made the whole process much easier for customers. Coupled with the powerful Campaign Manager module, that tracks conventional email response metrics plus reflect actual sales generated, eCellar Allocation software proved to be the best solution. Missing Link Networks understands the complexity of selling allocated wine and eCellar was designed to streamline the process and drive sales. “Wine is not your average ‘add to shopping’ cart product and the online purchase experience should reflect that…it requires an intelligent, customized commerce system like eCellar™.”
If you want an complete Allocation system that makes it simple for collectors to buy, schedule a demo today and learn how eCellar is the smart solution for allocated wine sales.
Track campaign effectiveness in real-time
Palmaz Vineyards uses eCellar Campaign Manager to effectively communicate consumer offerings. All key email metrics are tracked including opens, click-through, bounces, opt-outs and most importantly campaign order purchases providing the ability to immediately track campaign effectiveness and ROI beyond simple open rates - all within eCellar. eCellar also makes it simple to send reminders and other prompts to non-purchasers mid-release to boost sales and ensure better results.