June 27, 2011 Doing More with Less

This first post on our blog is a significant step for me. For the past 14 years I have been proud about being 'under radar' in the wine industry, not focusing on how many clients we serve, but rather which clients we serve and how we serve them. From day one in October 1997, my vision has been simple: empower our winery clients to do more with less: Let them perform more effective contact management, faster selling and accurate shipping of wine, and do it all with less hassle and fewer systems to juggle.

We are now making our place in the wine industry, with the breadth and depth of our entire software platform - eCellar. Our new website which includes this first blog post is simply a sign that we are now visible and no longer 'under radar', because we are ready to offer the rest of the marketplace what our existing clients have known now for years: how truly easy yet powerful software can be.

eCellar was literally built to help our client harness the power of customer and order data to grow sales. In future posts I will discuss how leveraging the customer relationship is key to building direct sales. I invite you to subscribe to this feed and stay tuned.

Cheers!

Paul